When “Hobbits” fans say that they’ll always eat a healthy snack, they are right.
But the real reason for their obsession is probably that they have been eating more than just a bowl of chips.
It’s been about five years since the first episode aired, and the first-ever “Hobby Lobby” ad campaign has been going on for almost two decades.
This is a commercial for the brand’s new snacks, which are called “Hobo Snacks.”
The brand’s website explains the snack’s goal: “The goal of the Hobo Snacks series is to educate consumers about healthy eating and to introduce people to the best snacks available.”
The commercials are not just about food.
“Hobs” is a trademarked company, which means it has exclusive rights to the “Hobos” logo, and they are hoping to capitalize on that.
The company’s ads feature celebrities like Kristen Bell and John Cusack, and feature scenes that show people eating at their favorite places in real life.
They also include a clip from a famous episode, in which the character Hobbits accidentally runs into the “Nurse Rat,” a famous character in the show.
“We are trying to capture that moment in the commercial where the audience is watching a celebrity,” said Josh Bekenstein, the head of consumer products at the company.
“It captures the essence of the brand.”
That’s why the “Mulan” snacks are so good.
The “Hombre” snacks have more than 500 calories, and have the tagline “It’s a lot of candy for a lot less than a burger.”
The “Moolah” snack, meanwhile, has more than 50 calories, with the tag line “A little bite can make a big difference.”
Both snack lines are also designed to appeal to people who are interested in eating healthier.
The Moolah and “Hop” lines are made from whole wheat flour, which has a low glycemic index and has been shown to be a good source of protein, Bekstein said.
“There’s also a whole host of other ingredients, including coconut oil, olive oil, coconut sugar, and even a couple of different types of fruits,” he added.
“So the amount of protein and the total number of calories are very high, and we are using whole grain products.”
The Hobo and Hobbit snacks are available at select Walmart locations, including the Bentonville, Arkansas, location, the company said.
The Hobi and Hobbits line will be available at Target, Walmart, Costco, and Target.
“Mools and Hops” are also available at Walgreens and Sam’s Club stores.
“They are a little more pricey,” Bekheim said, adding that the cost of the company’s Moolahs is about $30, which is a little higher than some of the other snacks on the market.
“But I think the consumer can get a lot more bang for their buck,” he said.
You can see a video of the “Babys” commercials below.