Twitter will begin banning the “grossly inappropriate” memes popular on the social network’s Twitter account.
The company will begin implementing a ban on “gross” and “offensive” memes starting in the coming weeks, according to a memo from the company’s global head of human resources, Chris Sacca.
“While we want people to enjoy the many funny and clever memes that Twitter has to offer, we know that the word ‘gross’ is offensive to some and is not reflective of how people actually feel about others,” Sacca said in a memo to employees.
“In our desire to keep people from feeling hurt or offended by the content of our accounts, we have decided to take this action.”
The company said in the memo that it will remove posts and hashtags with “gross, offensive, or demeaning words, phrases, images, or videos,” including those related to sexual assault, racism, or discrimination.
“We’ve always taken these kinds of content very seriously and we will continue to do so,” the memo said.
Sacca said the company is working with its social media team to make sure that the posts and comments do not violate the company code of conduct, but that it would not ban them on the basis of the content.
The move follows similar moves by other major social media platforms, including Facebook, Google and Twitter, in the past year.